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TikTok'due south organic accomplish is unparalleled when compared to other social media platforms.

Add together to that the fact that 50% of the top brands do not have a presence on TikTok , and what you're looking at, is a level playing field full of opportunity.

If you're wondering how you can ride this organic wave and how to go viral on TikTok, nosotros've got you covered! This article will tell you how the TikTok algorithm works, how to greenbacks in on trends, construction videos and go viral!

Let'due south get started!

What We Will Cover

one. How To Work With The TikTok Algorithm In 2022
2. How To Structure A Video For Virality
3. How To Use The Latest Trends To Your Advantage
4. How To Collaborate With Other Creators & Leverage Their Audition
five. How To Use Keywords
6. How To Sustain Your Viral Posts
7. BONUS: How to get featured on the For You Page

ane. How To Work With The TikTok Algorithm in 2022

If you've just been focusing on likes, shares and follows, you're looking at the wrong information. Hither'southward where understanding the TikTok algorithm is crucial for you to prove up on the much coveted For You Folio (FYP).

The key data y'all should be looking at is your boilerplate picket fourth dimension. Your video length and the average watch fourth dimension on that video determines how much the TikTok algorithm volition push your video.

Let'south say people stay on your video for 3 seconds, the algorithm volition show your video to a few people. If they stay on for 5 seconds, it volition be shown to more. Your boilerplate watch time, compared to the length of your video, decides how many users your video volition be shown to. The higher your average watch fourth dimension, the amend hazard your video has to go viral on TikTok!

Getting featured on the For Yous Folio besides ups your chances of going viral but, featuring on this page depends on your boilerplate watch time, completion charge per unit and the type of content you're pushing out. All these factors depend on how you structure your video. Then let's encompass that next!

2. How To Construction A Video For Virality

Now that yous know how the TikTok algorithm works, you lot're probably wondering how you can increase your average watch fourth dimension. Information technology all rests on how you structure your video. You need to tell a convincing story to keep your audience engaged till the end. Earlier you create, ask yourself why your audience would stay till the end or watch this video. Here are a few strategies you can use.

A) Take A Strong Hook

Continue your audience hooked from the become become. The attention bridge of TikTok users varies between 1 - 4 seconds. That's how much time you have to capture the attention of the viewer. Yous tin do this by presenting a trouble then offering a solution.

For instance, cheque out this video from @howtobasic that offers to show the easiest way to remove a security tag. While it doesn't propose a valid solution, it intrigues the user to watch the inevitable outcome that results in more than boilerplate sentinel time. It'due south the 101 of how to go viral on TikTok. The video got around 8.5M views and 1.9M likes.

Y'all can as well share facts, tips or quick hacks - something your audience will exist looking for. Alternatively you tin can as well call out your audition with "Hey! Stop scrolling" or "I learned this XYZ pull a fast one on y'all should know". In fact, why not resolve an unresolved question similar @neildegrassetyson does here:

Pro-Tip : Want to create your ain quick hacks video? Utilise these set up-to-employ templates to create them in minutes even if you've never edited a video before.

B) Apply Trending Sound or Voice Overs

The music or the sounds you use can assist your videos get discovered by a wider audience. Spending some time on the FYP tin can help y'all place what's trending. Do some research to run into which music is beingness used by pop creators so use the trending audio tracks for your trends.

To find trending audio or music quickly, you can go to the notice page, select the 'sounds' choice and TikTok volition testify you lot a list of trending audio.

Another way you lot can use audio is by employing the voiceover feature where you can characterize and get your story moving. Information technology is personal and makes your audience feel like you are talking to them straight. More and so, your ain recorded audio can get viral!

If you employ your own original sound and your video gets traction, there's a possibility that other creators will employ your original sound for their TikToks. The all-time part is, your original video is credited as the outset, which ways more views for you! Every bit you tin can encounter with the case beneath, YamiRootz' original audio has been used over 154.1k times with YamiRootz' initial video being credited equally the original.

This video is a perfect case of using a voiceover, text to intrigue the user and moving the content quickly to keep the user engaged. The video got around 3.7M views

ProTip : If you want to use your own audio or make your own sound on TikTok, follow this step-by-step guide .

C) Break Your Videos Into A Series/ Create A Playlist

If your option of topic is vast, making a longer video might not be the solution as the longer your videos are, the lower the chances of hitting the desired completion rate that volition brand your video go viral. Instead, you tin suspension information technology up into a series. The possibilities of creating a series is endless and you can create ones specifically for your niche.

For example, when lockdown halted tourism, employees of Magdas Hotel based in Vienna created short videos using the same audio to show that business concern wasn't booming and in that location's no piece of work followed past a clarification that read, "#wearebored Stay open up minded. Stay with us". One of those videos got 2M views

Furthermore, creating playlists and clubbing your videos together tin salve your followers the problem of scrolling through your account searching for specific videos. For instance, if you have tutorials, role-two's, explainers, etc. yous tin can create themed collections. Once created, playlists are visible correct below your bio.

To create a playlist:

- Tap "Me" to get to your profile
- Tap "Sort videos into playlists" nether your videos tab
- Name your playlist (15 characters) and add videos to it!

Alternatively, you can also go to the video you lot desire to create a playlist with, tap the share icon at the bottom right or long press the screen and select "Add to playlist".

Note that you only create playlists with videos that are public.

D) Use Stiff CTAs

You can create the best video with the best practice but what do yous want your audition to exercise in one case they've seen your video? This is where having a potent CTA comes into play. Ask your audition to share your video or hit the + sign to follow y'all. Direct them where to go once they've seen your content.

In fact, identifying and using a trending audio as your CTA, something as simple as a bong ring, can register in the user'south memory. Every time they hear that sound, it could redirect them to you! Y'all could also incentivize engagement in the grade of a shout out or a follow back or say something like "Striking the + sign for a part 2". The possibilities are countless.

This TikTok by Robert Benjamin will permit y'all know everything about including CTAs in your videos.

E) Employ Text

Starting your video with a text overlay will likely entice users to spend more fourth dimension on your TikTok reading it than merely scrolling past. Information technology also lets the viewer know what to expect. It tin exist the opening for a story, a direct call out to your viewers or it tin can be used as a hook.

Adding text to TikTok videos is super piece of cake. But follow these steps to add text to your tikTok videos in under five minutes.

iii. How To Apply The Latest Trends To Your Advantage

Remember the #runawayaurora trend and how every creator hopped on information technology? That'south exactly what y'all demand to do to go viral. Leveraging trends can get yous the eyeballs you need to get rolling on TikTok.

Hopping on the trend train saves you the fourth dimension and effort you'd have spent thinking of original content. While at that place's no damage in creating an original concept, without a really high lookout man time pct and engagement, in that location's a less chance you'll make it to the FYP if the content you create is not what people are looking for.

At that place are 2 types of trends you can leverage. Ane is specific to your niche, like peradventure something related to football or food simply these types of niches have very specific audiences which may limit your views. On the other hand, using broader trends might help you lot achieve a wider audience. Broader trends tin be used past anyone as they don't cater to a specific audience like the 'Bezos I - Bo Burnham' tendency we've covered beneath.

The question at present is, how tin can you lot spot these trends and jump on them quickly? You can practice this by screening through the discover folio where you will notice trending sounds, hashtags and challenges. You can also follow the height trending creators as they're the kickoff to spring on the latest trends. We did a little bit of legwork and have covered comprehensive, actionable ways in which y'all tin discover electric current TikTok trends .

Trends have a shelf life of near five - vii days. During this period y'all need to place a tendency that works for you and go along using information technology. You need to know that there is no TikTok authority that volition judge how many times yous employ the same trend. The algorithm judges your TikToks post by postal service.

Using a trend that works for you repeatedly tin can help y'all become viral. For example, @elinameng used the #runawayaurora trend multiple times for best results.

Spend at least 15 - xx minutes on the FYP and keep a close heart on sounds and hashtags that show up repeatedly. You don't need to bound on every tendency that is out at that place just be consequent and explore them fully.

ProTip : Want to detect the most Viral TikTok Trends of 2022? Cheque this listing of 26 Viral TikTok trends with gear up-to-utilise templates which you tin can get super creative with!

4. How To Interact With Other Creators & Leverage Their Audience

Reaching out to other creators and influencers on TikTok is a great way to expand your niche. A collab with existing popular accounts can requite your videos a lot of mileage. For instance, @starbucks partnered with a popular TikTok user @JillianSurfs to promote their new summertime beverage.

As a brand, collaborating with influencers who are already popular can give you a push. Alternatively, you tin can also expect at doing 'duets' with already existing trending videos. With the duet characteristic, yous can create interesting content by posting your video side-by-side with another user's video.

If you're a vocalizer, you can find a TikTok that has a trending musician playing a catchy beat and sing over it. This way, y'all tin can gain more visibility by tapping into their existing audience. Alternatively, you lot can also react to or share your opinion on existing videos using the Duet feature. Chef Gordon Ramsay uses the Duet feature to create hilarious reactions to trending cooking videos.

Yous can make a Duet easily! Just follow these simple steps:

Another fun fashion to collaborate with other users is by Stitching their videos along with yours. @TikTok explains how yous can use the Stitch feature to make your own videos.

5. How To Use Keywords

Along with the TikTok algorithm, you lot too need to take advantage of keywords. TikTok is condign highly searchable. You can hands discover the content y'all are looking for from the Observe folio. Say you lot're an artist. By simply typing art or painting in Discover, you can admission dozens of creators or videos by artists, some of which may be trending or viral already.

If you're wondering how to become viral on TikTok using keywords, the answer is simple- A bulk of people search TikTok using hashtags. Hence, including your keywords in your hashtags, clarification and text/spoken communication is the fastest way to get discovered.
To get a more in-depth understanding of how you tin can utilize hashtags to grow on TikTok, check out this video past TikTok expert Joseph Todd

6. How To Sustain Your Viral Posts

At present that you have all the necessary tools and info to go viral on TikTok, what do you practice side by side? How practice y'all sustain that push? Remember what we said about TikTok wanting its users to spend more than time on the app? That'south what yous demand to focus on.

Post regularly and be consequent. You can too supplement the video that went viral by going live at least i-2 times a calendar week. Thank your viewers or practice a follow upward video. Ideally, you can as well repost the viral video to see if it can become you even more than views than the last fourth dimension.

While reposting, keep in mind that the repost needs to be 72 hours autonomously from the original mail service. You lot can also tweak the description, change hashtags, post at a unlike fourth dimension and see which areas you lot tin improve on.

When your videos practise well and go viral, respond to all the comments. You lot can too reply to comments with another video. For example, a creator account, @igreatnessss replied to a annotate past @ashymoostashii with a video.

7. BONUS: How to go featured on the For You Page

To go viral on TikTok, a majority of your views need to come from new users on the For You Page equally information technology indicates that a newer, much larger audience is viewing your video. The traffic you lot get from the For You lot Page needs to be college than your personal profile or following. You can get this data past clicking on the 3 dots on the bottom right of a video and selecting "analytics".

If you see that the traffic from the For You Page is low, in that location might exist a few reasons for that. Let's take a expect at what they are and how you tin can fix them.

- Non Hit The Right Metrics

The content you're creating isn't hitting the average sentry time or the completion rate required to characteristic on the FYP. Unremarkably when users start seeing a driblet in their numbers, they begin posting more videos a day simply that'southward non a valid solution as you may end up creating lower quality content that lacks the required structure to be picked upward past the TikTok algorithm.

- Limitation On Your Profile

In case of a violation of guidelines or T&Cs set by TikTok, there could be a limitation on your profile. For instance, if you lot mass delete 5-10 videos at the aforementioned time or delete a video that is seeing traction, repurposing branded, copyrighted content like sports highlights or if your TikTok is getting mass reported.

TikTok is quite articulate about its copyright rules and if you're in violation of those rules, your content could be removed, your business relationship could get suspended or even worse, terminated.

- Having a Restricted Element In Your Video

A restricted element could be anything from a banned hashtag to a copyrighted audio where your video will be muted and non promoted or using a keyword that TikTok does not promote. For example, using a give-and-take similar "suicide" will make TikTok restrict your videos. Similarly, anything that promotes violence or bullying volition not be pushed.

These are the tiptop 3 reasons why you might non show upwards on the For You Page. Instead of but looking at 1 video, have a look at your by v-ten videos and check if your numbers are consistently low on all. If the numbers are consequent, hither'due south how you can set it:

A. Recreate Your Top Performing Videos

Go to your contour and see the kind of content that has worked for you in the past. Identify what in that video made information technology go viral or go higher views than the rest of your video and recreate that. Y'all need to place what has worked for y'all, be it a trend, a sound, a feature - y'all need to push more than content like it. Comment

Creator @yssadelara creates quick sketches with plot twists using similar elements with similar characters that take worked for her in the past.

B. Posting At The Right Fourth dimension

Posting at the right time can brand the world of a divergence. Let's say your content is specifically created for teenagers. Posting it at eight am will not make sense equally your audience is probably asleep. Identifying the right fourth dimension is crucial to getting your content on the FYP.

If your target audience is broader, these are the best times to post

Do non post back to back or else your video might not characteristic on the FYP.

C. Stick To One Niche

Practise not endeavor to diversify your content also much. Stick to i niche or one idea that works for you. Let's say you post unlike types of content beyond different niches and one of them goes viral and you get a ton of followers.

But keep in heed that those followers only came because of that one video yous created and when you don't follow it upwards with something similar, you will see a decrease in your date equally y'all aren't posting content that got you those followers in the first place.

Experimentation is necessary and y'all have to explore other options merely don't devious too far from your niche.

While Creator @FTBL is all near football, they don't mind experimenting with their content while still keeping a large office of it about football.

Wrapping Upwards

Now that you lot know everything you demand to know nearly How To Become Viral on TikTok in 2022, all that's left to do is use these tips to create TikToks that volition get you the views you desire!

If yous found this article useful and are looking for more ways to tap into the most recent TikTok trends, check out these 26 Viral TikTok Trends that you should exist creating in 2022.

And if you're a marketers/business possessor looking to sympathize how you can leverage TikTok for your brand/business, you lot'd definitely want to bank check out our TikTok Make Marketing Report where nosotros studied more than than 650 videos across 350+ top brands to learn how they are using TikTok.